voco Victory: 100 New Locations
IHG Hotels & Resorts is celebrating a milestone with the opening of 100 hotels in its voco brand in seven years. Launched in 2018, voco is known for providing unique and thoughtful guest experiences. It has established itself as a growing brand within IHG’s Premium collection, achieving notable levels of development activity in 2024. Voco has properties in over 25 countries, with plans for further market entries in Türkiye, Malaysia, and Aruba over the next two years.
The brand has experienced remarkable growth since its launch. As of 2023, it had 100 hotels open or in the pipeline. Since then, both its operational and pipeline hotels have nearly doubled, demonstrating the strength of IHG’s enterprise platform and aligning with its strategy to enhance IHG’s capacity to seize conversion opportunities. Currently, voco operates 100 hotels across 25 countries, with an additional 95 properties planned for the future.
The brand’s success is attributed to its flexible design approach and an operational framework facilitating conversions. This lets owners quickly benefit from IHG’s enterprise platform with minimal upfront costs. voco allows individual properties to join a distinctive brand portfolio, where customized enhancements make a significant impact while preserving each hotel’s unique character.
Ginger Taggart, Vice President, Global Crowne Plaza and voco hotels at IHG Hotels & Resorts, said: “We are so proud to have opened 100 voco hotels in less than seven years. The brand has grown faster, pushed further and continues to exceed expectations every year.”
“We’re now open in more than 25 countries, from the UK to Australia, Singapore and the US, and as we continue to redefine premium hospitality, voco has proven its success to our owners and our guests. We see our owners around the world benefit from fast access to our enterprise platform and from IHG’s high levels of guest satisfaction globally. With a pipeline of 95 hotels, we are on track to achieve our initial goal of 200 voco hotels around the world within 10 years of launch. A huge thank you to our colleagues, owners and partners for supporting voco’s growth and success.”
voco hotels offer a unique experience led by friendly and attentive hosts. Their main values are ‘Come on in,’ ‘Me time,’ and ‘voco life.’ Each hotel has its own charm while providing a consistently thoughtful service. Guests can expect something refreshingly different, backed by the trust of a reliable global brand.
Recent milestones for the brand include:
voco Guilin Yangshuo | Yangshuo, Guangxi, China
The voco Guilin Yangshuo is the 100th voco hotel and is located in the beautiful Ten-Mile Gallery in Yangshuo. It is only minutes away from popular attractions like West Street and Ruyi Peak. The hotel has six villas with a total of 73 guest rooms. Each room offers stunning views of the Karst peaks and the Yulong River, thanks to floor-to-ceiling glass walls that create a picture-like experience.
The hotel features a restaurant called Yue Shunge, which serves a mix of Cantonese and Guangxi dishes. The chefs use local ingredients to create flavorful meals that showcase the region’s culinary traditions. Guests can also take guided nature excursions to explore Yangshuo’s beautiful landscapes and lively culture. These experiences offer a memorable journey of discovery and connection.
voco Quang Binh Resort by IHG | Dong Hoi, Quang Binh Province, Vietnam
The voco Quang Binh Resort by IHG is the world’s first voco resort, situated along Bao Ninh Beach in Dong Hoi. It features 68 Indochine-inspired suites and beachfront villas, as well as a spa with 17 treatment rooms, offering a personalized retreat. Guests can savour local specialities at the all-day Flamingo Restaurant and relax with a cocktail at the Oasis Pool Bar while enjoying the stunning Vietnamese sunset. Outside the resort, visitors can explore the beauty of Quang Binh, which includes the world’s largest cave, Son Doong, and the UNESCO-listed Phong Nha – Ke Bang National Park.
voco The Shelby | Myrtle Beach, South Carolina, USA
voco The Shelby – Myrtle Beach will soon open as South Carolina’s first voco hotel and the brand’s first beachfront property in the U.S. This hotel features 241 rooms, all with private balconies and ocean views, decorated to capture the spirit of Myrtle Beach.
Guests can enjoy fresh seafood at The Palm & Pebble, relax by the lazy river, or sip cocktails at the tiki-style pool bar. The hotel is just minutes away from popular attractions like the Boardwalk, SkyWheel, and Broadway at the Beach, making it perfect for solo trips, family fun, or beachfront weddings.
The rapid growth of this brand showcases the strength of IHG’s enterprise platform. This platform enables hotel owners to expand their businesses by leveraging IHG’s extensive resources, including its mobile app, marketing tools, technology, and the industry-leading loyalty program, IHG One Rewards, which boasts over 145 million members.
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