Deepika Padukone Leads Hilton’s New Campaign Celebrating India’s New-Age Travellers
Actor Deepika Padukone has partnered with the global hospitality company Hilton to launch the ‘It Matters Where You Stay’ campaign. As the current global brand ambassador for Hilton Hotels, she is involved in this campaign, which celebrates the ambition and hustle of young India alongside Hilton’s signature hospitality. Filmed in Bengaluru, Deepika’s home city, the campaign captures the human moments that contribute to a great stay. It aims to highlight Deepika’s journey towards success while empowering modern Indian travellers.
Hilton’s latest campaign highlights the importance of the details in each stay, showcasing their signature hospitality that anticipates guests’ needs. Whether preparing for a significant event, balancing work with leisure, or simply taking time to recharge, Hilton focuses on creating memorable experiences. From entering a space that feels both inspiring and welcoming to enjoying a perfectly timed coffee that gives you a moment of solitude before your busy day begins, it’s not just about grand gestures. Instead, it’s about the thoughtful design and attentive service that foster unforgettable moments.
“At Hilton, we’re For The Stay – an experience you only get at Hilton and our 24 brands around the world. The Stay empowers our guests to rest, recharge, and prepare for whatever the rest of their trip has in store for them,” said Mark Weinstein, Chief Marketing Officer, Hilton.
“We designed this campaign around the spirit of a new generation of Indian travellers. They are shaping success on their own terms and we’re here to host them in India and around the world. Deepika brings her own, authentic Stay story to life in a way that’s both powerful and deeply human and her journey reflects the kind of drive we see in our guests every day.”
Deepika Padukone said: “It’s always the little things: the warm welcome, the personal touches, the attention to detail – that turn a Hilton stay into a memory.” Hilton is growing rapidly in India, with plans to expand its portfolio by 10 times its current footprint over the next decade. With new hotels opening in Bengaluru, Surat, Jabalpur, Hyderabad and Mumbai this year alone, Indian travellers are discovering new ways to stay across the country. To cater to growing demand for premium travel experiences, Hilton is broadening its customer offerings and introducing five new brands, each tailored to the dynamic Indian market.
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