Virat Kohli and Anushka Sharma Partner with Dubai for Unforgettable Experience

Virat and Anushka Bring Star Power to Dubai Partnership

The Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), part of the Dubai Department of Economy and Tourism (DET), has launched its new campaign titled ‘Dubai, Ready For a Surprise,’ featuring Virat Kohli and Anushka Sharma.

Virat and Anushka have visited Dubai many times recently, creating a personal connection with the city. This inspiration led them to embark on their first-ever collaboration focused on a destination. As part of this landmark partnership, the film at the centre of the campaign showcases Dubai as the ideal destination for all travellers. Throughout the film, Virat and Anushka reveal surprises while exploring the city’s diverse experiences. It concludes with an intriguing twist that leaves the audience curious about what else there might be to discover.

The campaign film captures the vibrant essence of the city, showcasing its richness in colour, culture, and energy. It offers a renewed perspective of Dubai through diverse culinary experiences, spontaneous cultural interactions, exciting adventures, and musical moments. This new viewpoint goes beyond the typical landmarks and attractions, encouraging both first-time and returning travellers to explore the city in unforgettable ways.

The story begins with Virat planning a thoughtful and personalised experience for Anushka, creating memorable moments that go beyond the expected. He reveals a new side of the city that matches her vibe, emotions, and preferences. He chooses each experience to align with her wishes, creating a deeper and more intimate connection with Dubai.

As long-time friends of Dubai, Virat and Anushka naturally express their fondness for the city. They explore its hidden corners, share laughter, and discover experiences that unveil its soul in unique and surprising ways. Whether they’re enjoying an intimate moment while admiring the Dubai skyline from the world’s highest 360-degree infinity pool, AURA SKYPOOL, or feeling the thrill of parasailing over stunning beaches, the campaign film reveals a side of Dubai that even seasoned visitors like them find delightfully surprising.

Virat said: “Dubai holds a special place for Anushka and me –. The moment we land, everything – from the flavours to the energy – feels just right. Even my favourite chole bhature tastes just as good here! But what amazes us is how the city feels familiar yet always has something new to offer. Whether it’s adventure, peaceful moments in the dunes, or just vibing to the perfect playlist on the beach, there’s always something for everyone. This campaign has let us see the city through fresh eyes, and we can’t wait for others to do the same.”

Anushka said: “Every visit to Dubai feels like a new discovery. Whether it’s for work, or to be with friends, the city surprises you in the best ways. It is a warm city, extremely comforting yet very exciting and there is something new to explore always. From thrilling adventures to unexpected moments, Dubai has a way of matching every mood and every need. We’re happy to be a part of this collaboration with Dubai and to uncover fresh, exceptional experiences and personalised ways to fall in love with the city.”

Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), said:“This collaboration with Virat Kohli and Anushka Sharma is a natural fit – their genuine affection for Dubai and the way they engage with audiences make them ideal champions for the city. As we work towards the goal of further consolidating Dubai’s position as a leading global city for business and leisure, this campaign underlines the diversity of Dubai’s ever-evolving offering and our commitment to consistently providing visitors fresh and memorable experiences, whether they are arriving for the first time or returning. India remains one of our most important source markets, and partnerships like these help us foster meaningful cultural connections, inviting Indian travellers to explore and rediscover Dubai in new and exciting ways.”

The campaign’s hero film is supported by a comprehensive rollout across social media, digital platforms, and targeted offline events.