AirAsia Rises to Top 24 Global Airline Brands, Ranked 7th Among Malaysia’s Most Valuable Brands

AirAsia Breaks Into Top 10 Global Airline Brands

AirAsia has reaffirmed its status as a global brand, securing the 24th position among the world’s most valuable airline brands and ranking 7th as the most valuable brand in Malaysia, according to the recent Brand Finance Malaysia 100 2025 report.

AirAsia has experienced a 66% increase in brand value, now totaling USD1.93 billion. This impressive rebound is fuelled by robust passenger demand, strategic expansion of routes to China and Central Asia, and more frequent flights on popular routes. This remarkable growth solidifies AirAsia’s position as the top low-cost airline brand in the region and significantly enhances Malaysia’s brand value globally.

Tony Fernandes, CEO of Capital A Berhad said, “I’m very proud of the results. This recognition reaffirms the resilience and relevance of the AirAsia brand. To be ranked 7th among Malaysia’s most valuable brands and 24th globally among airlines is a testament to the hard work of our Allstars and our relentless focus on making travel accessible, affordable, and enjoyable for everyone.”

Brand Finance reports that Malaysia’s top 100 brands experienced a collective growth of 16% in 2025, with the airline sector achieving an impressive 85% rise in brand value overall. Notably, AirAsia distinguished itself by swiftly adapting to post-pandemic travel trends and seizing the opportunity for renewed market growth. The strength of AirAsia’s brand is bolstered by strong customer advocacy and regional brand loyalty, holding an AAA- rating and ranking among the top 10 strongest brands in Malaysia. As AirAsia expands its influence beyond aviation through a diverse ecosystem of travel, logistics, fintech, and digital enterprises under Capital A, the brand remains committed to providing value, innovation, and connectivity throughout ASEAN and beyond.