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Kenya Eyes Growth From India

  Dr. Betty Radier, KTB Chief Executive Officer

Kenya Tourism Board (KTB), in partnership with 10 members of the Kenya travel trade, participated in the Outbound Travel Mart (OTM) 2018 in Mumbai, India.
KTB showcased Kenya s authentic experiences to the trade from India through various presentations and round table discussions. The show provided a business networking platform for the Kenyan travel trade to engage with their Indian counterparts.

Among the members of the Kenya travel trade that have confirmed participation in OTM 2018 include Wildtrek Safaris, Safari Trails, Golden Holidays and Travel Company and Golden Holiday Travel, Vintage Africa, Silverbird Safaris, Shian Tours, African Trotter and Serena Hotels.

KTB Chief Executive Officer, Dr. Betty Radier said, the show provides Kenya with a gateway to the high spending 22 million outbound adventurous Indian traveler, MICE groups, Safari seekers and those looking to do weddings and /honeymoon in Kenya.

Business Travel, Expense and Invoice


The business travel, expense and invoice landscape is experiencing a rapid evolution, fueled by emerging technologies, shifting employee expectations, and globalization. Concur experts have taken a close look at the trends that will shape business and impact employees most in the coming year. Below are our predictions for 2018 and beyond.

Conventional expense reports won’t exist in a paperless world.

As advanced technologies become further integrated into travel and spend management software, expense reporting will automatically happen in the background and save employees time to focus on business priorities. OCR (Optical Character Recognition) and scanning recognition technologies will continue to eliminate manual expense reporting tasks, while paper receipts will become obsolete with the standardization of e-receipts and countries like France, Spain, China and Japan deregulating paper receipt documentation and validation. Machine learning and automation advancements will also make it easier to spot patterns across data, leading to a decline in expense fraud. In tandem, non-traditional payment technologies like Blockchain and vCards will fundamentally change the way transactions and reimbursements are handled, becoming the new norm for managed travel programs. – Hendrik Vordenbaeumen, Vice President of Product Management, Concur


Millennials Spend More On Travel

  Aloke Bajpai, CEO and Co-founder, Ixigo

India’s millennials are on the move, and willing to spend! Not only are they taking more trips per year than before, they are also spending more on expensive stay options as compared to seniors, reveals a new Phocuswright study co-commissioned by ixigo.

While 22% seniors aged 55+ spent over Rs.6,000 per night for their most significant trip during the year, over 34% of the millennials, specifically in the age group of 25-30 spent this much or more. This despite the fact that one out of every two millennial considers non-hotel lodging options such as private homes, bungalows, homestays or service apartments in preference to hotels. On the other hand, 70% of seniors tend to prefer hotels over non-hotel accommodations.

The study aggregates responses from 2700+ online travellers, out of which almost half (48%) of the respondents were millennials. Millennials also lead the trend towards independent and solo travel in India as compared to other major markets in APAC. 45% of all Indian online leisure travellers have taken at least one solo trip in the last 12 months which is higher than travelers from other APAC countries. In addition, Indians are taking shorter but more frequent trips, with only 14% of travellers surveyed having taken a trip of 14 days or longer in 2017.


Culture and Heritage Tourism


Culture and Heritage has always been a major object of travel for several years. Even today most traveler look at exploring the Cultural and heritage of aspect of the place they visit. The Traveler’s like to understand a country or regions’ culture, lifestyle of people, history of the country, art & architecture and any other elements that are important part of day to day life.

Cultural tourism as defined by the World Tourism -”trips, whose main or concomitant goal is visiting the sites and events whose cultural and historical value has turn them being a part of the cultural heritage of a community”.


In recent years, ‘culture’ has been rediscovered as an important marketing tool to attract travellers who have special interests in heritage and arts. As we see the growth pattern in the travel industry, Culture and Heritage tourism has always played a major role and is one of the most important segments of the tourism industry. Cultural tourism forms a base for most travel planners.

(For full stories read SAFARI INDIA)