Club Med, the premium all–inclusive operator and global snow holiday leader has unveiled the results of their recent Asia–Pacific
(APAC) Snow Brand Study 2019 as a follow–up from their first snow holiday report in APAC last year. This year's study took a deeper dive into the habits of snow holiday goers, identifying key insights and influences across 11 markets with 2,200 respondents from India to Australia.
Indian travellers are getting more diverse, adventurous, experimental and are increasingly looking at snow holidays in addition to summer vacations. Switzerland is an aspirational and preferred destination for Indian tourists owing to a plethora of options available across seasons and for varied age groups. Winter sports has witnessed a rise in demand among younger segments with travellers including snow activities in their itineraries. Club Med has unveiled interesting travel patterns of Indians who usually
prefer vacationing with family and are highly influenced by friends' and family's recommendations when deciding on a snow holiday destination.
India holds the highest percentage
of snow holiday goers in
APAC who enjoy snow sports
Snowboarding and skiing in India are fairly popular winter sports; Saint– Moritz Roi Soleil in Switzerland, Cervinia in Italy and Les Deux Alpes in France are few destinations that attract skiers of all cadre or learn a lesson or two at the world class Club Med resorts here. The survey revealed that snow holiday goers from India
are serious about snow sports, with India holding the highest percentage i.e. 75% of snow holiday vacationers in APAC that enjoy skiing and snowboarding.
Train passing through the snow covered peak
India tops the list in travellers who are highly influenced by friends and family when selecting a snow holiday destination
Friends and relatives have been identified as organic image formation agents and word-of-mouth information is one of the most relied upon sources for destination selection. The study indicates that India has the highest number of travellers at 55% who are influenced by friends' and family's recommendations when deciding on a snow holiday destination.
(L)Tourist enjoying snow sports in Switzerland (R) A couple posing at Switzerland
Switzerland reigns as India's snow holiday destination of choice
The survey shows that snow holiday goers from India prefer a European snow vacation as compared to staying in the region. Over 90% of travellers
from India (96%), Indonesia (97%), Thailand 93%) and China (90%) are looking to plan a European snow holiday in the next three years. Switzerland has emerged as the top
destination of choice for Indians with 59% of Indian snow holiday goers indicating Switzerland as their next preferred snow holiday country. Winter or summer, the Swiss Alps are ideal for family holidays be they for winter sports or a summer experience.
A breathtaking view of snow covered mountains
Indian snow holiday goers prefer travelling with a larger family circle as compared to other APAC regions
When it comes to travelling, Indians are the most family–oriented globally and select destinations that offer fun activities for all age groups. The preference
leans towards exploring new destinations as a group or with family and not as much as a solo traveller. According to the study, 27% of Indian snow holiday goers prefer travelling
with a larger family circle comprising of three generations, much higher than the APAC average of 18%.
Interview of Nikhil Desai, Managing Director, Goa Tourism Development Corporation at Goa International Travel Mart by Namkenwiliu Abonmai