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San Francisco Travel Strengthens Its Market Position

(L – R) Joe D'Alessandro, President and CEO, San Francisco Travel Association, The Great Lawn of San Francisco's Civic Center

To further capture the growth potential of the Indian outbound market, the San Francisco Travel Association (SFTA) organized its trade mission to India between 2 and 6 December 2019. A senior delegation from SFTA visited Mumbai and New Delhi led by Joe D'Alessandro, President and CEO of SFTA.

"India is an important growth market for San Francisco Travel. In 2019 San Francisco welcomed over 216,500 Indian travelers, a growth of 7.7 % over the previous year. Now with enhanced air connectivity and nonstop flights being added by United Airlines, in addition to the nonstop service Air India, we hope to welcome even more Indian travelers to our unique city. San Francisco is a top of mind destination for Indian&apso;s due to the strong Silicon Valley connect. It is also the No.1 gateway city to the West Coast and a perfect starting point for discovering California and beyond" Joe D'Alessandro said.

The SFTA, in partnership with San Francisco International Airport (SFO), was the first U.S. convention & visitors bureau and airport to have representation services in India through Sartha Global Marketing LLP in 2008. In 2019, 216,500 Indian travelers visited San Francisco spending US Dollars 511.75 million. India ranks among San Francisco's top 7 international markets, in terms of arrivals and top 3 in terms of spending per visitor. SFTA has been highly active in the Indian market via an ongoing travel trade and consumer engagement program creating top–of–the–mind recall for the city. Additionally, SFTA has been a regular participant at Brand USA and Visit California led programs in India. San Francisco has also been promoted as a Meetings and Incentive destination through promotions via major MICE shows and dedicated workshops for M&I planners.

The Exploratorium, an exquisite museum in San Francisco

(For full story read SAFARI INDIA)