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25 Million Members, and Still Soaring Skywards

  Dr Nejib Ben Khedher, Divisional Senior Vice President, Emirates Skywards

Emirates Skywards, the award–winning loyalty programme for Emirates and flydubai, has touched a new high – 25 million members. Emirates Skywards is celebrating this key milestone with exciting offers and surprises for its members. This includes 25% discounts on upgrades and reward tickets on selected flights to and from Dubai, a network-wide special Cash+Miles rate on Emirates and flydubai flights, and a 25% discount on buying and gifting miles. Competitions and prizes at Emirates Terminal 3, starting 22 September, are all set to wow travellers.

In the last 18 months, Emirates Skywards has added five million members globally, which is a staggering average of 277,777 every month, 9,259 every day, and more than six members every minute. The UK continues to lead the Top 5 table with 3.2 million members, USA with 2.3 million, Australia 1.9 million, India 1.8 million and UAE 1.7 million. This may not come as much of a surprise to members, as Emirates Skywards has worked hard to expand its appeal across regions and demographics. The programme now has 157 partners spanning the globe, including 15 airline partners that fly to a combined 2,000 destinations, 12 financial cobrands and seven points exchange partners covering 31 countries. Emirates Skywards also partners with more than 100 hotel brands and two online aggregators, providing access to 30 million properties and rooms globally.


Ethiopian to Expand its Service in India

  Tewolde GebreMariam,CEO, Ethiopian Airlines

Ethiopian Airlines, the Largest Aviation Group in Africa and SKYTRAX Certified Four Star Global Airline, is pleased to announce that it will start passenger flights to Bengaluru, India as of 27 October 2019. The capital of the Indian state of Karnataka, Bengaluru is dubbed 'Silicon Valley of India' and serves as the center of technology and innovation Commenting on the upcoming services, Group CEO of Ethiopian Airlines, Tewolde GebreMariam, remarked, "Ethiopian Airlines is a significant player in connecting India and Africa and beyond.

The new four weekly flights will connect the important ICT hub city of Bengaluru to the ever–expanding Ethiopian network in addition to our twice daily flights each to the commercial city of Mumbai and the Capital New Delhi. The flights will also complement our existing dedicated freighter flights to/from Bengaluru.

"The addition of Bengaluru to our Indian network will give wider menu of choices to the fast- growing air travelers between India and Africa and beyond. The increasing flight frequencies and number of gateways in India will facilitate trade, investment and tourism to/from the Indian sub–continent. The schedule is carefully designed to connect passengers efficiently through our global hub in Addis Ababa with short connections and will provide the fastest and the shortest connections between Bengaluru in southern India and more than 60 destinations in Africa and South America."

Singapore Airlines Leverages Sabre

  Rakesh Narayanan, vice president, South Asia and Pacific, Sabre Travel Solutions Airline

Sabre Corporation, the leading technology provider to the global travel industry, recently announced a collaboration with Singapore Airlines for the expansion of their NDC programme, KrisConnect. Effective November 2019, this venture will provide select Sabre connected agents in Singapore with the ability to access and book unique NDC content from Singapore Airlines. As the programme continues to roll–out across the region, all Sabre connected agents will have the ability to leverage KrisConnect.

As a member of Sabre's innovative Beyond NDC program since 2018, Singapore Airlines' commitment to NDC is well–established. The new KrisConnect programme, which will expand digital distribution capabilities and enrich the customer experience, further establishes collaboration between two industry leaders, which will be essential to the success of the programme.

Under the KrisConnect programme, Sabre will provide travel agents with scalable, NDC–enabled offerings from Singapore Airlines, and enable end–to–end workflows with rich, integrated content. With this launch, Sabre agencies will have access to a broader array of fares and a more tailored shopping experience via the Sabre agency point–of–sale, in addition to having access to new, KrisConnect–exclusive content categories, ancillary bundles, and third–party content.


(For full stories read SAFARI INDIA